Every order counts, plus bonuses for reviews, birthdays and more.
REDEEM
Apply your points at checkout for money off.
WAYS TO EARN
CASH IN!
LOYALTY NEVER FELT SO GOOD.
Points can be used on one-time orders and when you start a subscription. Each reward has a minimum order value — see the table above.
$5 off — orders $25+
100 points
$15 off — orders $75+
250 pts
$25 off — orders $125+
400 pts
$35 off — orders $175+
500 PTS
$75 off — orders $375+
1,000 PTS
REFER A FRIEND
Share your link with a friend. They get $15 off their first order of $75 or more, and you get 200 reward points when they buy.
THE FAQs
Learn more about Willie's Rewards
Creating a Willie's account is joining: no separate signup, no fee. Already have an account? You're already in.
Every $1 you spend earns 1 point (subscribers earn 1.5x on subscription orders), plus bonus points for things like adding your birthday, leaving a review, referring a friend, and hitting subscription milestones. The full list is in Ways to Earn above.
Sign in, shop, and apply your reward at checkout: 100 points gets you $5 off, and the rewards climb from there. One reward per order.
Your subscription already gets 20% off every order. Points stack on top of that deal, not into it. Spend them on one-time orders (new flavors, gifts, stock-ups) or when you first subscribe. Points can't be applied to recurring renewal orders.
One deal per order: a points reward can't be combined with promo or discount codes. (Your subscriber discount isn't a promo code; points rewards apply on top of subscription pricing at your first subscription checkout.)
Sign in and it's right in your account, and at the top of this page. We'll also show it in most emails we send you.
Points expire 12 months after you earn them. If you have 100+ points and 50 or more are about to expire, we'll send you a reminder 30 days and 7 days before.
On your birthday: 100 points every year, once you've added your date of birth to your account (21+ only). One note: if you add your birthday within 30 days of the big day, the points arrive about 30 days later (just a fraud-prevention thing, they'll show up).
If you earned points from a purchase that is later returned, those points will be deducted from your rewards account.
If you redeemed points toward a purchase that is later returned, the redeemed points will be credited back to your rewards account according to our return policy.
Share your link; when your friend places their first order of $75 or more, they get $15 off and you get 200 points once their order ships and clears the return window. Real friends only: self-referrals and coupon sites don't count.
Reward availability can vary by state based on where our products ship. What you see when signed in is what's available to you.
